Official Asset Resources For Your Use

Brand Assets

Functional Design
The design emphasis of PLAY Event Rentals is minimalistic, simple, and easy to navigate. Clean, modern simplicity is the ultimate sophistication and will deliver the most impact for visitors to our website.

Design Preciseness
The preciseness of PLAY’s branding standards and website design reflects the outcome and goals of our core service – to deliver outstanding, consistent results.

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Brand Guidelines

Below are the official logos and colors for using our assets in your marketing materials.

A few things to keep in mind when using our assets.

  • Use our graphics to promote PLAY Event Rentals in general, as a creative partner, or as an affiliate.
  • Use our graphics in blog posts and other forms of media about PLAY Event Rentals.
  • Modify our logos, icons, or other assets.
  • Use our logos as your own identity or for your own branding purposes.
  • Use our graphics in a way that might confuse your visitors into thinking your service is owned by or affiliated with PLAY Event Rentals.

01. Logos

The logo is the most recognizable asset of the PLAY Event Rentals brand.

The PLAY logo combines a bold, modern wordmark with a stylized play button to create a strong, recognizable visual identity. The wordmark conveys confidence and impact – qualities that reflect the immersive experiences we deliver through our audio, visual, and lighting services.

The integrated play button offers immediate brand recognition while symbolizing motion, progress, and innovation – core to our forward-thinking approach to event production.

All of these files are in SVG format, with transparent backgrounds.

You can download the logos in a vector format below.

Download .SVG Files

PLAY Event Rentals – Standard Logo For Light Backgrounds – SVG

The Standard Logo should be used on all light backgrounds.

PLAY Event Rentals – Alternate Logo For Dark Backgrounds – SVG

The Alternate Logo should be used on all darker backgrounds.

PLAY Event Rentals – All-White Logo For Technical Limitations – SVG

If a technical limitation prevents the correct color logo from being used, please use the All White Logo.

Minimum Clear Space

A minimum clear space must always be observed to maintain the logo’s integrity. This clear space protects the logo from distracting visual elements, such as other logos, text, and illustrations.

The minimum clear space should equal half the height of the logo. For instance, if the logo is displayed at 100 pixels in height, the clear space on all sides – top, bottom, and sides – should be at least 50 pixels.

Scale & Proportion

Please use the .svg file to ensure the logo scales appropriately for small sizes and various screens. To resize the logo correctly in most applications, hold the “Shift” key to maintain its proportions.

The minimum digital size for the logo is 200 pixels in width.

Partnerships

When aligning the PLAY Event Rentals logo with a partner logo, the minimum clear space must be maintained.

Partner logos should never exceed the height of the PLAY Event Rentals logo.

Guidance

The logo must not be modified without the express written consent of PLAY Event Rentals.

Do not stretch, distort, or manipulate the logo in any way.

Do not apply gradients to the logo.

Do not substitute the wordmark or sub-wordmark with a different font.

Do not alter the wordmark or sub-wordmark’s color scheme.

PLACEMENT

To ensure consistent logo placement in marketing and social media materials, the available options are limited to Top Left, Top Center, Bottom Left, Bottom Center, and Centered.

02. Colors

The color palette for PLAY Event Rentals is limited yet remains consistent for strong recognition and memorability of the brand.

The choice of blue was the primary color for PLAY Event Rentals was intentional. Blue is often associated with calm, serenity, peace, and trust. Those four emotions are what we want our customers to feel when they choose to rent equipment from us.

#2B6CB0

#C0C0C0

#00000

#333333

#F5F5F5

#FFFFFF

03. Fonts

PLAY Event Rentals uses two fonts externally and one font internally. Consistent use of the fonts according to the required use across all mediums is paramount for the brand.

HEADLINES & TITLES

Bebas Neue

Bebas Neue is the serif typeface used for impactful headlines and titles.

SUBHEADLINES

Montserrat

Montserrat, 1.777 rem, all caps letter case, 1.4 line height, is a sans-serif typeface used for subheadlines.

BODY TEXT

Montserrat

Montserrat is the typeface most frequently used for body copy in all external communication. For example: the website, business cards, white papers, flyers, posters, banners, and all other marketing collateral.

Internal Text

Open Sans

Open Sans is used for all non-promotional and internal communication. For example, emails, office documents, invoices, proposals, and presentations.